Situation:
- Client needed time sensitive fare pricing details, but not enough resources to allocate to project.
Opportunities:
- Timely competitive information allows airline analyst to focus on top revenue producing flights
- Better reporting allows airline to respond quicker to the constantly changing revenue environment in smaller yet vital routes
- Timely reporting alerts airline to new competitors and any shift in market share
- Twice weekly reports speed up efficiency by allowing analyst to make quicker and smarter decisions based on information provided
Sample results from a pricing analysis and how this is useful to airline:
Based on results following are some of the factors that could be analyzed and deemed critical by the airline:
- Airline losing market share to a competitor by 1.4%
- Possible factors:
- Base fare not competitive
- Priced 24% above competive
Pricing Analysis - Results:
-
Results
Make timely, well
informed, pricing
decisions. |
Through the completion of the pricing analysis the client has requested pricing details at a minimum of twice a week, and through the timeliness of having the details prepared the airline is able to make well informed pricing decisions.
- Our teams are trained on
most airline GDS systems,
and are confident in using
other resources when a
GDS system is not available.
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